Design Emails People Actually Read

01

Design for Skimmability

Keep your newsletter easy to scan with short sections, bold headlines, and clear calls to action.

Why this tip works: Most people read emails quickly. Clean layout and clear structure = more engagement.

02

Match Your Brand, Not a Trend

Your newsletter should feel like an extension of your website and socials; consistent fonts, colors, and tone build trust with your audience.

Why this tip works: It shows you value strategic branding, not just pretty design and positions your service as thoughtful and custom.

03

Always Design with a Goal

Whether it’s clicks, replies, or sales the design should guide your reader toward one clear action.

Why this tip works: It frames design as a business tool, not just an aesthetic one and positions your service as results-focused.